Mobile Surpasses the Desktop for Social Networking

A recent study from Ruder Finn revealed that Americans are spending nearly three hours per day on their mobile phones. And what are they doing there? Educating themselves, conducting business, managing finances, instant messaging, emailing? All of the above, as it turns out, and then some. But perhaps the most interesting finding from the new data is the fact that more people are using the mobile web to socialize (91%) compared to the 79% of desktop users who do the same. It appears that the mobile phone is actually a better platform for social networking than the PC.

But Social Networking is not just about friends and families.  Organizations need to “host” this dynamic environment for the employees, business partners and customers.  If they don’t, customers will leave and employees will follow close behind.

How are your employees communicating across hierarchical boundaries?  Can you employees simply look-up contacts, like colleagues and business partners, on their company directory and quickly message them with a question?  Can they set up a virtual workgroup to solve a project or problem?

Let me know how your company is addressing this.

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